SVP, Chief Brand Officer,
Red Lion Hotels Corpration
Yvonne Choi is Chief Brand Officer at Red Lion Hotels Corp (RLHC). She is a marketing and hospitality entrepreneur with over 15+ years’ experience in brand development, brand communications, real estate marketing and advertising from a number of brand-led companies.
In her current role, she oversees the development, branding and marketing of RLHC’s upscale brands. Before joining RLHC, Ms. Choi served as Chief Marketing Officer at Cachet Hospitality Group for five years where she launched the company as co-founder from one hotel to over 14 hotels across Asia Pacific.
Ms. Choi started her career at the Corcoran Group NYC in several positions, including Corcoran’s Development and Acquisition Manager where she collaborated with owners, developers, architects and interior designers to develop luxury residences in Manhattan. She was later employed at a series of start-up companies in San Francisco Bay Area and in Beijing / Shanghai, specializing in start-up ventures and real estate development.
Her education includes double degrees in marketing and business management from New York University Stern’s School of Business and a Master’s in Technology from Georgetown University. Ms. Choi also completed Executive Education: Global Change Agents Program at Harvard University, John F Kennedy School of Government.