SVP, Integrated Operations Director,
Craft NY & Craft Health NJ
Lena Eng is the SVP, Integrated Operations Director for Craft NY and Craft Health NJ, a McCann Worldgroup company specializing in Digital Production, Print Production, Broadcast/Content Production, Translation, Global Adaptation and Deployment.
At Craft, Ms. Eng heads up operations, overseeing and working closely with her teams on being the key conductors in flawless execution, developing and implementing workflow models to optimize production processes and create efficiency while ensuring high-quality delivery for her clients.
Prior to joining the Craft team, Ms. Eng played many vital roles at RAPP, an Omnicom agency. In her latest role she was the VP of Program Operations, where she oversaw all stages of high-profile projects. She attributes her dedication to hard work and a can-do attitude from being a first generation American born, and having to navigate her career path largely on her own.
Ms. Eng graduated from FIT with a Bachelor of Science, Fashion Buying and Merchandising/Cosmetic Marketing.