Founder and Chief Executive Officer, Edible Arrangements International
An outstanding example and supporter of American entrepreneurialism, Tariq Farid is Founder and Chief Executive Officer of Edible Arrangements International, the pioneer and worldwide leader in high quality, artistically designed fresh fruit arrangements. In addition, he has founded or acquired successful companies in the fields of technology, distribution and supply chain management and has established a charitable Foundation designed to support causes both at home and around the world.
Tariq was born in Pakistan in 1969 and immigrated to the United States when he was 11. He grew up in West Haven, CT, and became a U.S. citizen in 1986.As a teenager, Tariq worked in a local McDonald’s for several years, and it was there he learned the power of business systemization. His own entrepreneurial experience began in the late 1980s when, at age 17, he used a $5,000 loan from his parents and family friends to purchase a local flower shop. Within two years, Tariq was operating four highly successful stores.
He launched the first Edible Arrangements® store in 1999 in East Haven, CT. He was inspired by the convergence of three trends: Americans’ growing consumption of fresh fruit, the robust growth in the specialty foods market, and the increasing amount of money Americans were spending on gifts.
The first Edible Arrangements® franchised location opened in 2001 in Waltham, MA. The company has since grown to more than 1,200 stores worldwide, and Tariq’s personal support for franchisees has been a hallmark of the Edible Arrangements® success story. He regularly spends time in the stores to stay connected with owners and guests, and to understand the unique challenges each store faces in an ever changing marketplace.
The same year Edible Arrangements® opened its first franchise, Tariq founded Netsolace, Inc., a computer software distributor for the franchise industry. A self-taught computer whiz, he designed all the computer systems Edible Arrangements® franchisees use in their day-to-day operations, including order processing, training manuals, production and profitability tracking, and supply chain management.
In 2014, Tariq acquired software provider Emaximation and rebranded the company as Naranga, which provides a wide range of technology solutions designed to help franchise companies market themselves and manage their operations.
Tariq founded and leads several other companies, including BroadPeak, an IT service provider to the franchise and retail industry; SKF Properties, a property investment and management company; and Tarifiq, a portfolio management company which manages and invests in technology and franchise opportunities.